An EdWeek Market Brief Survey Suggests That Marketing Products Via Online Platforms Can Work, if the Approach Is Right
How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.
Companies in the Education Market Should Not Expect Spending Sprees, Suggests EdWeek Market Brief's Survey
Despite increases in school funding at the state level, district leaders are cautious about what future budgets hold, an EdWeek Market Brief survey finds.
Educators See Some Features as More Powerful Than Others, an EdWeek Market Brief Survey Shows
EdWeek Market Brief asked teachers about which types of digital tools make it much easier to personalize learning.
Educators' Influence Over District Purchasing Decisions Varies By Product Type, Subject Area, Grade Level, and District Size
Educators’ influence on district purchasing decisions varies by the type of product that’s being marketed to their school systems.
EdWeek Market Brief's Survey Found That District Officials Focused on Classroom and Administrative Needs
EdWeek Market Brief’s survey found that district administrators are calling for services that address a variety of instructional, student, and data needs.
EdWeek Market Brief Surveyed K-12 District Officials About the Factors Standing in Their Way
EdWeek Market Brief surveyed district administrators about the hurdles they face in implementing social-emotional learning. The results have big implications for vendors.
Pricing Is a Sticky Issue That Can Prevent a Pilot From Getting Off the Ground
Sixty-one percent of survey respondents say they have conducted a pilot that involved using an ed-tech product for free during the trial period.
We Asked K-12 Administrators About the Products They Reject Because of Cost
An EdWeek Market Brief survey looks at which types of academic resources, by subject area, K-12 buyers are most likely to reject because of price concerns.
An EdWeek Market Brief Survey Looks at the Clarity and Transparency Districts Want About Cost and Product Support
An EdWeek Market Brief survey looks at what district administrators want from companies on clarity and transparency of their products’ costs and supports.
An EdWeek Market Brief Survey Examines District Leaders' Go-to Sources of Intel on Vendors
An EdWeek Market Brief survey examines where district decisionmakers go for product information. Do they turn to events, online searches, word-of-mouth recommendations from peers?
Actionable K-12 intel for business leaders powered by data and original research you can trust.