Officials from Oregon’s Center on Teaching and Learning, and the company, Catapult Learning, say their arrangement could serve as a model for public-private partnerships.
Breaking Down Rewards and Risks for Ed. Companies Staging Product Ambassador Programs
Having Educators Talk Up Your Products Can Pay Dividends, But Ethics Must Be a High Priority

Having educators talk up your products and services can pay dividends, but lack of attention to ethical concerns could put educators and companies in a difficult spot.
Where Are K-12 Venture Capitalists Looking to Invest in 2019?
New Forms of Online Instruction, Data Analysis, and Great Classroom Resources Are Attractive

New forms of online Instruction, data analysis, and great classroom resources are attracting attention. See what else venture capitalists are eyeing for K-12 investments.

Learn more about a market with more than 5 million students, roughly 9,500 schools, and money to spend, especially in parts of Asia and the Middle East. Webinar airs Jan. 15 at noon ET.
5 Tips for How Education Companies Can Manage and Inspire Remote Workers
Employers Need to Think Strategically About Keeping Off-Site Staff Engaged, Says Author Dan Schawbel

A new survey shows that remote workers are disengaged and lonely. Education companies can take strategic steps to help them and retain them, says author Dan Schawbel.
The most-read EdWeek Market Brief articles in 2018 focused on what educators want from ed-tech products, Chinese investors’ interest in the U.S. education market, and K-12 sales strategy.
The habit of checking your phone can be disguised as productivity, but for entrepreneurs it can present a barrier to goals.
The New Skills Education Companies Want in Top Executives
The Ability to Analyze Data and Set Sales and Marketing Strategy in the Digital Age Are in Demand

The ability to analyze data and set sales and marketing strategies in the digital age are in high demand as the pace of change in the K-12 market quickens.
Texas is one of the biggest K-12 markets in the country and recently released its list of approved educational materials.
What the 2018 Election Means for K-12 Companies: 4 Takeaways
Most State Ballot Items Did Not End Up Infusing Public Education With More Money, But Local Items Will Boost Aid

The federal and state elections are unlikely to yield a bounty of new education funding, some analysts say, but the passage of district-level tax measures will likely create opportunities for education companies.