The federal and state elections are unlikely to yield a bounty of new education funding, some analysts say, but the passage of district-level tax measures will likely create opportunities for education companies.
Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
Houghton Mifflin Harcourt’s financial results were mixed for the third quarter, as the company expects a big curriculum adoption cycle to boost its performance in 2019.
Pearson is marketing a new, immersive curriculum in history, even as it continues to pursue a sale of its overall K-12 curriculum in the U.S.
Affordability, educational impact, and data-privacy protections are key features schools will want in AI-driven products, says Jeff Dieffenbach, the associate director of the MIT Integrated Learning Initiative.
Traveling to school districts across the country for sales meetings, onboarding and professional development sessions can be exhausting. Use these suggestions to find the benefits.
When teachers talk up a product’s impact on student achievement and engagement, administrators come away impressed, an EdWeek Market Brief survey shows.
Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.
Social-emotional learning company Move This World began as a non-profit. But the designation was holding the company back.
James Burnett spent years doing professional development in the U.S. before selling his first product here. Now his company is working in all 50 states and 14 countries.