A new special report from EdWeek Market Brief, based on a nationally representative survey, look at district leaders’ biggest problems in assessments, and how they expect products to solve those problems.
No Longer Just a Testing Company: Inside ACT’s Transformation
CEO Marten Roorda Says His Company Needs to "Outsmart" Its Competitors
Marten Roorda, the CEO of ACT Inc., talks about the future of summative testing, and his company’s new, broad-based strategy.
12 Tips for Weaving Learning Science Into Education Products and PD
There's a Payoff for Companies That Grasp the Power of Motivation and Memory, Practice and Feedback
Learning scientist Bror Saxberg says the best research from his discipline is often missing from educational products and the professional development that goes with them.
Even if an education company isn’t ready to do large-scale, rigorous research on its product, doing smaller-scale research on user experience can pay dividends, EdWeek Market Brief Managing Editor Sean Cavanagh explains.
As AI’s role in education becomes more pervasive, educators need to know what questions to ask about products that use the technology, argued Andreas Oranje, an ETS official.
EdWeek Market Brief’s Michelle Davis talks in this video about the mistakes vendors make during pilot tests of products, and how they can be avoided.
4 Examples of How Artificial Intelligence Is Reshaping the K-12 Market
Companies Are Refining Products Focused on Social-Emotional Learning, Personalized Academic Support, and Even Building Management
Companies have already brought artificial intelligence into education products focused on student well-being, math instruction, personalized academic pathways, and even building maintenance.
Tips for Breaking Down Silos Within Education Companies
Vendors Benefit From Arranging Structured Conversations That Bring Together Teams Focused on Content, Sales, Implementation, and Product Development
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
Key Insights and Mistakes to Avoid in New Product Development
6 Lessons Learned From Education Companies Creating Instructional and Assessment Products for K-12
Many education companies struggle to avoid product “bloat,” and don’t go far enough in questioning their assumptions about what districts and educators need.
An EdWeek Market Brief webinar on May 21 at 2 p.m. Eastern will delve into the key product development, outreach, and implementation questions companies need to know in working in the virtual, augmented, and mixed reality market.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.