Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.
A launch party for startup Autism Expressed is about celebrating our progress, connecting to customers, and promoting awareness about autism.
In some respects, the challenge of naming your product is akin to an elementary-school-style Mad Libs. The list of possibilities when you begin is unlimited. Literally.
As a startup, naming your product is one of the most difficult decisions you’ll make. While you’ll work to control the message around your brand, it may ultimately take on a life of its own.
Sometimes a banner week means big news. Sometimes a banner week literally means…