Learning to Identify the Key K-12 Decisionmakers Is a Challenge for Staff Pursuing Deals
SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
The tech provider has lost traction in the market for K-12 operating systems to Google, which also produces the popular G Suite classroom platform.
Being part of an education innovation cluster can bring connections, mentorships and a blueprint for navigating future growth and funding.
Education Companies Must Show They Care as Much About Student Outcomes as the Bottom Line
Education companies must show they care as much about student outcomes as the bottom line if they want to earn the trust of school district leaders.
What differentiates the best sales reps from the worst in the K-12 marketplace?
How ed-tech companies hire and compensate sales people is the subject of a McKinsey & Company study that also examined similarities between the education and technology industries.
Analysis of Districts in 15 States Offers Lessons for Education Companies
It’s that time of year when districts that receive federal Title I or discretionary funds can get a sudden influx of money. How do vendors respond, and how should they?
Popular conference SXSWedu provides huge opportunities for companies seeking to make important contacts–if they understand the rules.
It's Important to Ask a Number of Critical Questions Before Recruiting Advisors
Many education business make mistakes that could have been avoided in choosing advisory boards, which can play critical roles in product development, strategy, and understanding the market.
There are lots of ways to get funding for your startup idea or product. Don’t miss out.
Well-Known Accelerator Says K-12 Providers Should Pay Close Attention to Pricing and Set Clear Goals for Pilots
The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.
Actionable K-12 intel for business leaders powered by data and original research you can trust.