Track Records and Trust Top the List of Advantages, According to a Survey of 200 District Leaders
Nearly nine of every ten district leaders say that incumbent vendors hold an advantage over newcomers, according to an Edweek Market Brief survey of district leaders.
Jonathan Knee talks about the big strategic mistakes many companies make in trying to serve schools
Jonathan Knee, an investment banker and Columbia Business School professor, discusses his findings on the failures and successes of education businesses.
Many School Leaders Regard Email Solicitations as a Major Annoyance, But Companies See Solid ROI
To improve the effectiveness of email marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.
But Products Require Customization to Localities, Not Just Spanish Translation
The Latin American education market is ripe for innovation as countries roll out big efforts to transform their schools digitally, and as middle-class families gain more spending power.
Missteps to Avoid When Using Ex-Teachers and -Administrators to Sell Digital Curriculum
Many K-12 companies rely on former educators to help them sell products to districts. But a survey of school leaders reveals that they respond favorably when ex-teachers are deployed in specific ways.
Networking can be out of our comfort zone, but it’s important to be open and to listen to what others are doing. You may find an unexpected connection.
The ed-tech startup journey is a continuum, and the relationships we’ve built along the way make our whole community stronger.
Finding the right app developer means networking, meetings, and a gut feeling.
Expanding Into Foreign Markets Takes Help From Other Companies That Know the Landscape
U.S. and foreign companies seeking to expand beyond their home markets must form partnerships, overcome cultural differences, and grapple with market complexities.
Entrepreneurs must be multitaskers. Here are some ways to make that work.
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