Nearly nine of every ten district leaders say that incumbent vendors hold an advantage over newcomers, according to an Edweek Market Brief survey of district leaders.
Jonathan Knee, an investment banker and Columbia Business School professor, discusses his findings on the failures and successes of education businesses.
To improve the effectiveness of email marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.
The Latin American education market is ripe for innovation as countries roll out big efforts to transform their schools digitally, and as middle-class families gain more spending power.
Many K-12 companies rely on former educators to help them sell products to districts. But a survey of school leaders reveals that they respond favorably when ex-teachers are deployed in specific ways.
Networking can be out of our comfort zone, but it’s important to be open and to listen to what others are doing. You may find an unexpected connection.
The ed-tech startup journey is a continuum, and the relationships we’ve built along the way make our whole community stronger.
Finding the right app developer means networking, meetings, and a gut feeling.
U.S. and foreign companies seeking to expand beyond their home markets must form partnerships, overcome cultural differences, and grapple with market complexities.
Entrepreneurs must be multitaskers. Here are some ways to make that work.