Finding the right app developer means networking, meetings, and a gut feeling.
Strategic Partnerships in Other Countries Are Key to Global Growth
Expanding Into Foreign Markets Takes Help From Other Companies That Know the Landscape
U.S. and foreign companies seeking to expand beyond their home markets must form partnerships, overcome cultural differences, and grapple with market complexities.
Entrepreneurs must be multitaskers. Here are some ways to make that work.
Trying to Make It in K-12 Markets Abroad? Protect Your Intellectual Property
One of the U.S. Government's Top Authorities on IP Offers Advice for Education Providers
A top U.S. government official on intellectual property talks about how education companies can take simple steps to evaluate their risks of having their IP stolen in markets such as China, Canada, Thailand, and South Korea.
Tech Support, PD Are Top Competitive Advantages in Ed-Tech Contracting
Survey results suggest they're even more important than a track record of working with the district
Trying to win a school district ed tech contract? Proprietary survey results suggest you should provide strong tech support and professional development.
“Think big, start small, and scale fast,” futurist Jim Carroll advised hundreds of education companies working in the historically slow-paced K-12 marketplace.
What Companies Should Know About Educators’ Social Media Habits
Savvy K-12 Businesses Are Connecting With School Leaders Via Twitter and Other Platforms
Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.
When Should an Education Company Make a Strategic ‘Pivot?’
The Decision Requires the Smarts and Data to Look Beyond Short-Term Gains
Russell “Rusty” Greiff, the managing director of education ventures at the incubator and seed fund 1776, outlines how to make a smart ‘pivot’ to a new business model.
5 Tips for Breaking Into the Ed-Tech Professional Development Market
Teacher Preferences, Trust, Messaging Are Key, Exclusive Survey Suggests
Companies that recognize teachers’ desire to go through professional development led by their own colleagues stand to gain in the market, an exclusive survey suggests.
Companies that make it to $100 million in revenue in the K-12 marketplace have ed-tech products that fit easily into the existing workflow of classrooms.