If you’re an ed-tech startup, when school is out for the summer usage of your product may dramatically slump. Use creative methods to keep educators interested in your product over the break.
After finding barriers to entry in the K-12 marketplace, we’re taking a backdoor approach through summer reading.
Remedial Resources, Core Academic Needs Driving K-12 Leaders’ Digital Content Demands
Purchasing Activity Highest in Mid-Sized, Lower-Poverty Suburban Systems
Exclusive Education Week Research Center survey shows biggest demand for digital content coming from mid-sized and suburban districts with lower poverty rates.
Three Minnesota school districts have hired Skyward to provide administrative software, and a New Jersey school system is looking for a literacy tool to help disadvantaged students.
A Texas school system is looking to buy an array of literacy resources, and the Seattle school district wants to identify a preferred provider of laptops.
The company says the partnership will give users of its platform access to dozens of breaking-news stories each week, and hundreds of archived pieces.
10 Tips for Companies That Want to Master the Blended Learning Market
Evergreen Consulting Group CEO John Watson outlines critical lessons learned for vendors
Evergreen Consulting Group CEO John Watson, who has been analyzing blended learning trends for more than a decade, outlines the steps companies should take to succeed in this market.
Finding Your Best Common-Core Customers
The Appetite in States That Didn't Adopt the Standards Is Surprisingly Strong, Data Show
If you’re looking to sell common-core-related products and services, don’t rule out districts in states that rejected the Common Core State Standards.
Two district curriculum specialists talk about how they judge products for common-core alignment, and the steps companies should take to better address their schools’ needs.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.