Most ed-tech startups don’t have scientific data on outcomes yet, so teacher feedback should play a critical role when choosing products.
Implementation Woes Can Doom Ed-Tech Sales to Districts
California district leader wants evidence that new digital products will not create headaches for his teachers, tech staff, and students.
A California district leader explains how his system doesn’t just measure the success of ed-tech products by academic outcomes, but by ease of implementation, too.
Holding Vendors’ Feet to the Fire With Tough Contract Language
District Leaders Report on New Contract Provisions for 2016
District leaders are adding accountability provisions in their contracts with vendors around student data privacy, interoperability, standards alignment, and “up time.”
Why Tests of Ed-Tech Products Don’t Mesh With K-12 Budget Cycles
Many Trials of Digital Learning Products Occur Too Late to Get in District Spending Plans
Many pilots of ed-tech products occur too late for K-12 systems to make district-wide purchases of those products the next academic year. How can companies overcome that timing disconnect?
Faced with increasing competition from charter and private schools, the Austin, Texas, school system is launching a $350,000 marketing campaign to try to win over families.
As a vendor, education conferences meant hawking candy and key chains. As an attendee, I had authentic conversations and interactions.
Learning lessons from the teachers we work with, and seeing their progress, is motivating me to keep moving forward in the startup process.
For a startup, exhibiting at a conference is not as easy as just showing up in the booth. Many things need to be sourced, sent, and ultimately assembled to create the right experience for your clients and potential clients.
One of the fun parts about starting a company and creating a product is creating a brand identity for the product. And a logo. Before you set out to have a logo designed, make a resolution to get clear on your purpose as a business and what message you want to convey.
Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.