Some ed-tech startups are direct about pricing models, others provide a more flexible pricing structure. As a new company trying to determine the best price and product market fit, listing one price could actually be a disadvantage for our customers.
How Vendors Can Weather Superintendent Turnover: Advice From Top Executives
Strong Customer Service, Relationship-Building Help Contracts Survive Changes in District Leadership
Turnover in district leadership can create big problems for companies, unless they have sound strategies for managing those personnel shifts.
Looking to Land a District PD Contract? Cost and Customization Are Key
Survey Shows Why Superintendents Reject or Accept Professional-Development Services
Exclusive EdWeek Market Brief/AASA survey of superintendents examines the reasons why school districts choose to pay for companies’ professional development services.
Tips for Talking With, and Marketing to, Classroom Teachers
Two educators outline the reasons why they do and do not choose certain ed-tech products
Two educators who are savvy users of learning technologies talk about the steps companies should take to work more effectively with teachers.
U.S. Enrollment Trends in Pre-K-8: What They Mean for Your Company
Surging Populations of Young Students Could Shape Demand for Academic, Other Content
Many Western and Southern states are projected to see dramatic surges in enrollment in pre-kindergarten through grade 8, topped by Nevada, at 27percent growth, and Arizona at 20 percent.
New marketplaces allow K-12 educators to purchase digital content, creating new entry points for ed-tech startups to sell their products. But how do you know which marketplace will get your company’s content in the right hands?
10 Mistakes to Avoid When Going Global
Cultural Differences, Exchange Rates, Pricing, and Reseller Relationships Are All Key Factors to Understand
To succeed in the international market, companies need to bridge cultural divides, grasp the nuances of currency differences, and learn to work with resellers, consultant George DeBakey tells EdWeek Market Brief.
When Selling Ed Tech to Districts, Know the Local Context
Companies can gain insights about K-12 systems' priorities by knowing their history
Districts are overwhelmingly drawn to Chromebooks because they’re easy to manage, and school leaders tend to have mixed views on “freemium” tech products, said Anton Inglese, the chief financial officer of an Illinois school district.
How to Build a Research Base for Your K-12 Product
Companies can take simple, low-cost steps to assess academic impact and engagement
Ed-tech companies conducting research often miss critical steps in gathering information about their products’ effectiveness, and the experiences of teachers and students using them.
A think tank has created a searchable online hub with information on school districts’ use of blended learning and the vendors they choose for that ed-tech work.