CB Insights did a postmortem on why startup companies fail–a chronicle of missteps that may offer lessons for K-12 companies.
Student licenses for popular math and literacy products are being used more than they were two years ago, with better results, according to Lea(r)n.
The Philadelphia school district is seeking a resource-planning system, and a Florida school system wants to buy an assortment of tech devices and software.
District leaders surveyed for EdWeek Market Brief offer tips for how company representatives can optimize their initial meetings with K-12 officials.
Well-known marketing expert Nancy Harhut uses research on human behavior to develop strategies for improving company outreach, engagement, and sales.
An award-winning superintendent talks about the problems he has encountered working with education companies, such as lack of responsiveness and poor customization.
Companies should allow for single-classroom purchases, provide on-demand PD, and respond quickly to pilot feedback, say instructional coaches.
Tune in to an EdWeek Market Brief Twitter chat on Tuesday, May 23 at 8 p.m. EST, using the #TechTitansChat hashtag, for more information about the exclusive story and survey.
The four major technology companies are selling into K-12 districts at a time when schools’ demands for easy-to-use tools and platforms, and “personalization,” are on the rise.
SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.