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Tag: Sales & Marketing

K-12 Insider
July 28, 2017March 16, 2021

Tips for Companies Wanting to Work With Districts on Big Capital Spending Projects

A Director of Finance and Operations Outlines the Big Mistakes That Vendors Often Make

By Sean Cavanagh
MB-K12-Insider-2-patience.jpg

Companies working with schools often fail to grasp the competing pressures districts face when planning big spending projects, an Oregon district finance official explains.

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Analyst's View
July 20, 2017June 10, 2019

10 Tips for Using Behavioral Psychology in Your Ed. Marketing Strategies

Expert on Human Behavior and Decisionmaking Provides Insights That Could Boost Engagement

By Michelle R. Davis
MBJuly2017-Analyst-View-2

Well-known marketing expert Nancy Harhut uses research on human behavior to develop strategies for improving company outreach, engagement, and sales.

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Analyst's View
June 29, 2017June 30, 2017

What Foreign Ed. Companies Think of the U.S. Market

Young Digital Providers in Particular View the RFP-Driven Process With Wariness, British Official Explains

By Sean Cavanagh
MBJune2017-AnalystsView-2-international

Startup ed-tech companies from Britain regard the U.S. market with wariness, partly because of the tangled RFP process used in K-12, said George Burgess, who runs a U.K. networking organization.

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The Startup Blog
Opinion June 12, 2017June 15, 2023

Startups Should Ask Teachers What Problems Need Solving

By Charlie Coglianese

In the early stages of an ed-tech startup, it’s easy to get distracted from the original mission. Keep asking teachers what problem they need solved.

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Exclusive Data
June 9, 2017March 16, 2021

Google Gets Top Grades From K-12 Leaders for Easy Purchasing Process

Microsoft Seen as Reliable, Responsive, But District Leaders Say Buying From Company Not as Easy

By Holly Yettick
MBJuney2017-Exclusive-Data-1-HOMEPAGE

An exclusive survey of 400 school district leaders rates their purchasing experiences with four big technology companies: Amazon, Apple, Google, and Microsoft.

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Market Trends
June 2, 2017June 16, 2017

Exclusive Analysis: Top 100 Social Media Influencers in the K-12 Market

Amazon Leads the List, Followed by Houghton Mifflin Harcourt, Cengage Learning, K12 Inc., and WeAreTeachers

By Michele Molnar
MBJune2017-MarketTrends-Social-Media-Stars

Our exclusive research identifies the companies and organizations with the most social media influence in the K-12 market. Amazon Web Services tops the list.

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K-12 Insider
May 30, 2017June 8, 2017

What District Tech Coaches Want From K-12 Companies and Their Products

The Master-Educators Are Key Players in Implementing Technology in School Systems

By Sarah Schwartz
MBMay2017-K-12-Insider-Coaching

Companies should allow for single-classroom purchases, provide on-demand PD, and respond quickly to pilot feedback, say instructional coaches.

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Exclusive Data
May 24, 2017Sept. 27, 2023

Price Tag of Ed-Tech Weighing Heavily on District Officials, Survey Shows

Student Access to Digital Tools, Need for Teacher PD Also Big Concerns

By Holly Yettick
MBMay2017-Exclusive-Data-High-Costs-Homepage1

Cost, and equitable student access to digital tools, are huge factors chief technology officers and other district administrators expect to grapple with in making decisions about ed-tech adoption over the next five years.

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Special Report
May 8, 2017Feb. 10, 2022

Amazon, Apple, Google, and Microsoft Battle for K-12 Market, and Loyalties of Educators

Dominant Players Revamp School Options for Digital Devices, Operating Systems, and Most Recently, Procurement

By Sean Cavanagh
Tristin Dunkerson, center, uses a VR viewer to go on a virtual field trip to a rainforest in the classroom of teacher Amanda Moore at Chapelwood Elementary in Indianapolis. Moore uses Google Expeditions for the project, and she uses a variety of Google tools to communicate and share assignments with students. — AJ Mast for Education Week

The four major technology companies are selling into K-12 districts at a time when schools’ demands for easy-to-use tools and platforms, and “personalization,” are on the rise.

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Analyst's View
May 4, 2017June 25, 2017

Preparing Your Sales Reps to Take On the Slow-Moving K-12 Market

Learning to Identify the Key K-12 Decisionmakers Is a Challenge for Staff Pursuing Deals

By Alexa J. Henry
MBMay2017-AnalystsView-Training-01

SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.

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