A Director of Finance and Operations Outlines the Big Mistakes That Vendors Often Make
Companies working with schools often fail to grasp the competing pressures districts face when planning big spending projects, an Oregon district finance official explains.
Expert on Human Behavior and Decisionmaking Provides Insights That Could Boost Engagement
Well-known marketing expert Nancy Harhut uses research on human behavior to develop strategies for improving company outreach, engagement, and sales.
Young Digital Providers in Particular View the RFP-Driven Process With Wariness, British Official Explains
Startup ed-tech companies from Britain regard the U.S. market with wariness, partly because of the tangled RFP process used in K-12, said George Burgess, who runs a U.K. networking organization.
In the early stages of an ed-tech startup, it’s easy to get distracted from the original mission. Keep asking teachers what problem they need solved.
Microsoft Seen as Reliable, Responsive, But District Leaders Say Buying From Company Not as Easy
An exclusive survey of 400 school district leaders rates their purchasing experiences with four big technology companies: Amazon, Apple, Google, and Microsoft.
Amazon Leads the List, Followed by Houghton Mifflin Harcourt, Cengage Learning, K12 Inc., and WeAreTeachers
Our exclusive research identifies the companies and organizations with the most social media influence in the K-12 market. Amazon Web Services tops the list.
The Master-Educators Are Key Players in Implementing Technology in School Systems
Companies should allow for single-classroom purchases, provide on-demand PD, and respond quickly to pilot feedback, say instructional coaches.
Student Access to Digital Tools, Need for Teacher PD Also Big Concerns
Cost, and equitable student access to digital tools, are huge factors chief technology officers and other district administrators expect to grapple with in making decisions about ed-tech adoption over the next five years.
Dominant Players Revamp School Options for Digital Devices, Operating Systems, and Most Recently, Procurement
The four major technology companies are selling into K-12 districts at a time when schools’ demands for easy-to-use tools and platforms, and “personalization,” are on the rise.
Learning to Identify the Key K-12 Decisionmakers Is a Challenge for Staff Pursuing Deals
SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
Actionable K-12 intel for business leaders powered by data and original research you can trust.