A district technology leader attending the FETC conference this week explains how he chooses among Apple, Google, Microsoft, and Amazon products.
Enlisting School Librarians to Champion Your Educational Product
School Media Specialists Can Link Companies With Classroom Educators
Looking for an avenue to reach teachers? Librarians might be key to making connections between your product and the people most likely to use it in a school.
What Homework on Districts Should Vendors Do to Impress K-12 Buyers?
Companies Help Themselves By Knowing Key District Priorities -- and Facts
Sales people can show district buyers they’ve done their homework by demonstrating an understanding of a district’s long-term academic vision and goals.
What Articles Did Market Brief Readers Like the Most in 2017? Here’s a Look at Our Top 10
Rising Influence of Big Tech Companies, Success Traits of Sales Reps, and Personalized Learning Were Popular
Many of the most popular EdWeek Market Brief stories in 2017 drew from the steady flow of exclusive surveys we conducted of K-12 leaders.
After a recent decline in quarterly revenues, Scholastic Education overhauling its executive team and boosting its sales force.
The big Canadian publisher Nelson has reached a deal with Houghton Mifflin Harcourt to distribute the American company’s materials across Canada.
On Nov. 17 at 11 a.m. ET, EdWeek Market Brief will host a webinar looking at keys for school vendors trying to find resellers and partners in foreign markets.
U.S. District Leaders: Steps Foreign Companies Must Take to Get Their Business
Exclusive Survey Shows That Customization and Evidence of American Success Can Provide an Edge
A majority of U.S. district leaders say it’s unlikely they would buy from a foreign company, a survey shows. But some strategies can help those vendors.
Take a Look Inside a Booming K-12 Market: the United Arab Emirates
The Country Has Hundreds of Private Schools With an Appetite for STEM Curricula, Data, and Technology
The United Arab Emirates is a relatively small country with a huge private school market, and a number of vendors are making their mark.
The content and publishing giant has a new executive leadership team to respond to demands in the K-12 marketplace.