Jonathan Knee, an investment banker and Columbia Business School professor, discusses his findings on the failures and successes of education businesses.
Teachers report they are turning to Twitter, Facebook and Google most often for social media use around education, an EdWeek Market Brief survey finds.
A big North Carolina district is looking for marketing consultants. A Maryland district wants to buy digital math textbooks and electronic reading materials.
To improve the effectiveness of email marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.
Understanding how modern classrooms should be designed will help education companies better meet the needs of educators, two experts explain.
Education companies face difficult decisions about whether to go after business in rural and small school systems, which typically offer little room to scale up.
When companies want to communicate their findings to K-12 officials, they often turn to white papers. We asked a researcher to explain the genre.
Vendors can help themselves if they know the big picture of districts’ budgets and academic needs, and the policy interests of top administrators.
District officials have very different views of the importance of judging products by their research base — depending on whether the potential purchase is an academic intervention, learning game, or ELL-focused products.
Many K-12 companies rely on former educators to help them sell products to districts. But a survey of school leaders reveals that they respond favorably when ex-teachers are deployed in specific ways.