After finding barriers to entry in the K-12 marketplace, we’re taking a backdoor approach through summer reading.
Bridging the Information Divide Between Companies and Schools Is a Struggle
But Emerging Efforts to Build a Procurement Hub and Speed Up Evaluations Could Help
A growing number of commercial and nonprofit efforts are slowly emerging to create a shared set of expectations for vendors and school officials for judging the quality of products.
How to Build a Research Base for Your K-12 Product
Companies can take simple, low-cost steps to assess academic impact and engagement
Ed-tech companies conducting research often miss critical steps in gathering information about their products’ effectiveness, and the experiences of teachers and students using them.
How to Get a Five-Star Rating on Graphite
Just 5 percent of education products reviewed on the site earn the top score
For companies submitting products for reviews, the gold standard is to get two rankings of five stars—one from Graphite’s staff of internal educator/reviewers, and the other from teachers who are using the tools in their classrooms and evaluating them.
Why Tests of Ed-Tech Products Don’t Mesh With K-12 Budget Cycles
Many Trials of Digital Learning Products Occur Too Late to Get in District Spending Plans
Many pilots of ed-tech products occur too late for K-12 systems to make district-wide purchases of those products the next academic year. How can companies overcome that timing disconnect?
The buyer’s needs in education are often shaped by the policy context of the education system. That means products are shaped by those policies too.
In my previous post, we reviewed the first half of how to make a free intro/demo video for your product with software you probably already have. Today, we’re tackling part two.
When developing your ed-tech startup, there are times you’ll need to create a video, either for pitching to a business plan competition or as a demo for your product. Here’s how to make a basic video with software you probably already have.
You can’t memorize your way to a better vocabulary. Contextual learning is the key to word learning. But is context enough?
A handful of ed-tech startups won $140,000 from the Milken-Penn GSE Education Business Plan Competition Wednesday.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.