School Media Specialists Can Link Companies With Classroom Educators
Looking for an avenue to reach teachers? Librarians might be key to making connections between your product and the people most likely to use it in a school.
Companies Help Themselves By Knowing Key District Priorities -- and Facts
Sales people can show district buyers they’ve done their homework by demonstrating an understanding of a district’s long-term academic vision and goals.
Rising Influence of Big Tech Companies, Success Traits of Sales Reps, and Personalized Learning Were Popular
Many of the most popular EdWeek Market Brief stories in 2017 drew from the steady flow of exclusive surveys we conducted of K-12 leaders.
After a recent decline in quarterly revenues, Scholastic Education overhauling its executive team and boosting its sales force.
The big Canadian publisher Nelson has reached a deal with Houghton Mifflin Harcourt to distribute the American company’s materials across Canada.
On Nov. 17 at 11 a.m. ET, EdWeek Market Brief will host a webinar looking at keys for school vendors trying to find resellers and partners in foreign markets.
Exclusive Survey Shows That Customization and Evidence of American Success Can Provide an Edge
A majority of U.S. district leaders say it’s unlikely they would buy from a foreign company, a survey shows. But some strategies can help those vendors.
The Country Has Hundreds of Private Schools With an Appetite for STEM Curricula, Data, and Technology
The United Arab Emirates is a relatively small country with a huge private school market, and a number of vendors are making their mark.
The content and publishing giant has a new executive leadership team to respond to demands in the K-12 marketplace.
On Oct. 16 at 2 p.m. Eastern, EdWeek Market Brief will host a webinar breaking down what K-12 companies need to know about the adult education market.
Actionable K-12 intel for business leaders powered by data and original research you can trust.