Cultivating teachers as digital ambassadors for your startup product is a smart move that can help spread word of mouth recommendations.
Recommendations and Relationships With Vendors Matter in ‘Onerous’ Procurement Process
Washington District Superintendent Relies on Referrals, Team Feedback
Susan Enfield runs a high-profile district in Washington state, and wants you to understand what superintendents are up against in procurement.
Set and Communicate Realistic Expectations to Win and Retain K-12 Business
Don't Oversell, Get the Right People In the Room, and Provide Ongoing Support to Keep Educators Coming Back
K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.
In the first six months of 2017, just over 6.8 percent of K-12 teachers opened marketing emails, up from 5.5 percent in all of 2016.
Businesses that sell technology and education services in the U.S. are being invited to apply for a June trade mission to Colombia and Peru.
The SXSWedu conference, a huge gathering of educators and tech entrepreneurs, runs this week, from March 5-8, and Education Week reporters will be on the scene.
Publishers’ net sales in the school market fell slightly, to $2.8 billion, during 2017, according to the Association of American Publishers.
What Follett Looks For in Partnering With Education Companies
The Major K-12 Provider's Access to Schools and Libraries Means It's in High Demand
Senior Vice President Britten Follett describes her company’s ability to reach schools and libraries—and what it wants in return from potential business partners who want to tap into its networks.
What K-12 Educators Want from Webinars
Practical PD Strategies and Cognitive Research Resonate, Says a Seasoned Pro. Abstract Topics Don't.
The founder and CEO of edWeb.net shares her insights about what it takes to put on winning webinars for educators.
Enlisting School Librarians to Champion Your Educational Product
School Media Specialists Can Link Companies With Classroom Educators
Looking for an avenue to reach teachers? Librarians might be key to making connections between your product and the people most likely to use it in a school.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.