Cultivating teachers as digital ambassadors for your startup product is a smart move that can help spread word of mouth recommendations.
Susan Enfield runs a high-profile district in Washington state, and wants you to understand what superintendents are up against in procurement.
K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.
In the first six months of 2017, just over 6.8 percent of K-12 teachers opened marketing emails, up from 5.5 percent in all of 2016.
Businesses that sell technology and education services in the U.S. are being invited to apply for a June trade mission to Colombia and Peru.
The SXSWedu conference, a huge gathering of educators and tech entrepreneurs, runs this week, from March 5-8, and Education Week reporters will be on the scene.
Publishers’ net sales in the school market fell slightly, to $2.8 billion, during 2017, according to the Association of American Publishers.
Senior Vice President Britten Follett describes her company’s ability to reach schools and libraries—and what it wants in return from potential business partners who want to tap into its networks.
The founder and CEO of edWeb.net shares her insights about what it takes to put on winning webinars for educators.
Looking for an avenue to reach teachers? Librarians might be key to making connections between your product and the people most likely to use it in a school.